Digital Marketing
Search Engine Optimization
SEO, or Search Engine Optimization, is how we let Google know what you are all about. It’s the art and science of making sure you are ranking high for the keywords that bring you business.
Search Engine Marketing
The combination of pay-per-click (PPC) and display advertising is a powerful combination that can turbocharge any digital campaign. PPC is a great tool to use when you need to jump-start your campaign while display advertising can build product awareness over time.
Social Media Marketing
Have you ever looked up a local service provider on Facebook only to quickly move on to one of their competitors if you don’t find anything? If you have, you’re not alone.
Content Marketing
Did you know that content marketing is the second most successful lead generation tactic? (E-mail marketing is the first. More on that later.) If you want to be seen, shared, and spotlit by your audience, you need a content marketing strategy that shows you are an expert in your field.
Email Marketing
Email marketing is a great way to build a stronger relationship with your customer base. It allows you to customize different messages and offers for different audiences so you can make all of your customers feel as special as they are.
Website Optimization
Research shows that the better-ranked a website is on Google, the more visitors they get and the more people trust them as an expert in the field. If your website is unable to convert visitors to customers, it’s not doing its job.
Analytics & Reporting
It’s impossible to build the best digital marketing campaign without a fundamental understanding of what works and what doesn’t. Data-driven decision making is a key part of any digital campaign. There’s a time and a place for gut instincts, but they should always be tested and measured to ensure that they are as effective as you think they will be. Your website and messaging efforts are able to give you all kinds of information that can be used to tweak your website to better meet the needs of your website’s visitors.