Social Media Marketing.

Have you ever looked up a local service provider on Facebook only to quickly move on to one of their competitors if you don’t find anything? If you have, you’re not alone. 71% of internet users are more likely to purchase from a brand or company they are following on social media.

Customers expect more from business and brand social media these days. It’s no longer just enough to use social media to publicize sales or launch new products. Now, customers want to be able to use your social media pages to get to know your business. They want to feel like they have a relationship with your business that goes beyond the transactional. Social media presence is one of the major factors that consumers look for when deciding whether or not to make a purchase.

Social media strategies should not be created at the last minute or by the seat of your pants. Social media marketing strategies should be as well-researched and well-crafted as the rest of your marketing plans. You also need to ensure that you are on the social media platforms that will provide the most bang for your buck. Not every business should be on every platform. In fact, your strategy will have a bigger ROI if it’s mostly focused on the platforms that are most appropriate for your business.

Facebook: Looking for lead generation and the ability to target a specific audience? With more than 2 billion users, Facebook is your best bet. It also boasts an advertising platform that is the most sophisticated and tailorable of the current social media landscape. However, be warned. Competition for likes and followers is stiffer than other platforms.

Instagram: If your story is best told through photographs, Instagram is where you need to be. Instagram is all about the beauty shot and Insta users love nothing more than a well-lit, intriguing photo. Instagram stories are also a fun, creative way to engage with your customers. Since being acquired by Facebook, Instagram for Business has become a much more robust way to promote your business, but still relies more on organic growth than Facebook.

Pinterest: A fact that may surprise you about Pinterest: it’s the current sales driver of all social media platforms. In fact, 90% of Pinterest users use the platform to plan future purchases. If women are your target audience, this is where you need to be as the majority of Pinterest users are women. Like Instagram, this platform really favors businesses that create décor, food, art, fashion, wedding, travel, and other businesses that photograph well.

Twitter: Head to Twitter if you want to be able to quickly reach out to your audience with breaking news, announcements, important messages, or other information that will get stale quickly. Unlike other platforms, text still reigns supreme on Twitter, followed by images.

We can help dial in the right social media strategy for you with posting schedules and recommended tactics for increasing your reach and engagement.